Smart Home
Value-Added Distribution
We help global technology brands build stronger markets through strategic distribution, product expertise, and trusted channel partnerships.
Who We Are
A Value-Added Technology Distributor
VIA connects global technology innovation with regional markets. We manage products with precision, build strong distribution networks, and support every stage of the journey from brand to market.
Our role goes beyond distribution. We bring structure, market intelligence, and a long-term partnership approach to every relationship we build — helping technology brands establish a genuine, lasting presence rather than a single transaction.
Why VIA
The VIA Advantage
Discover the capabilities that make VIA a trusted value-added technology distribution partner, helping global technology brands grow through product expertise, market insight, strong channel relationships, and operational excellence.
Global Technology Brands
A clear, structured path into regional markets for international brands — without losing focus or control over positioning.
Strong Distribution Network
A trusted network of distributors, resellers, and system integrators ready to bring the right technology to the right customer.
Product Management Excellence
Every product is managed with the same discipline and attention a manufacturer would expect from its own team.
Sales Excellence
A sales approach built on real market knowledge, matching the right solution to the right opportunity.
Market Intelligence
Ongoing visibility into market movement, customer needs, and competitive dynamics that shapes every decision.
Long-Term Partnerships
Success measured in years, not transactions — building relationships that grow as the market grows.
Technology Focus
Where We Bring Depth
The technology domains we focus on and understand at a market level, not just a product level.
Smart Home
Security & Surveillance
Artificial Intelligence
Networking
Cloud Technologies
Enterprise Infrastructure
Leadership
Driven by Experience. Focused on Growth.
VIA is led by experienced professionals with strong backgrounds in technology distribution, business development, and sales leadership.
Farouk Ibrahim
Co-Founder
Started his career in trading and business development in 2010, building more than 16 years of experience in distribution, commercial operations, and market development.
Started his career in trading and business development in 2010, building more than 16 years of experience in distribution, commercial operations, and market development.
In 2017, he co-founded MJK, a technology brand specializing in computer accessories, monitors, surveillance solutions, networking products, cables, and a broad range of IT products.
Over the years, he has focused on business development, building long-term partnerships, and expanding the company's presence in the Egyptian technology market.
His experience covers distribution strategy, market development, brand management, and building strong relationships with vendors, partners, and customers.
Today, he brings this experience to VBH, supporting its vision of delivering trusted value-added technology distribution.
Ammar Morsi
Founder & CEO
Started his professional career in sales in 2011, laying the foundation for a successful career in the technology industry.
Started his professional career in sales in 2011, laying the foundation for a successful career in the technology industry.
In 2013, he joined ASUS, where he progressed through several sales and commercial roles before being promoted to Sales Supervisor. In this position, he led high-performing teams and contributed to business growth and market expansion.
In 2017, he entered the CCTV and electronic security industry, playing a key role in expanding distribution channels, strengthening market presence, and building long-term business partnerships. He later served as Business Unit Manager for more than six years, leading product management, business development, and strategic partnerships.
In 2024, he joined Hikvision as Sales & Product Manager, where he helped deliver more than 100% business growth across 2024 and 2025 through effective sales strategies, channel development, and strong customer relationships.
In 2026, he founded VBH with a vision of building a modern value-added technology distribution company focused on expertise, innovation, and long-term partnerships. He brings extensive experience in sales leadership, product management, channel development, and strategic business growth across the technology and electronic security industries.
Fathy Mohamed
Co-Founder
Started his career in trading and business development in 2010, building more than 16 years of experience in distribution, commercial operations, and market development.
Started his career in trading and business development in 2010, building more than 16 years of experience in distribution, commercial operations, and market development.
In 2017, he co-founded MJK, a technology brand specializing in computer accessories, monitors, surveillance solutions, networking products, cables, and a broad range of IT products.
Throughout his career, he has focused on business operations, product availability, and maintaining efficient distribution processes that support long-term business growth.
His experience includes distribution operations, supply chain coordination, channel development, and building strong relationships across the technology market.
Today, he brings this experience to VBH, supporting its mission of delivering reliable value-added technology distribution.
Contact
Let's Build Something Together
Whether you represent a global technology brand, a distribution partner, or a reseller looking to collaborate, we'd like to hear from you.
Prefer to reach us directly?
Our team typically responds within one business day.
Office
Prime 9 Tower, Floor 4, Offices 41 & 42, Al Mokattam, Cairo, Egypt
Email
info@vbh-g.com
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